Align TechnologiesCase Study
Headshots. Wall Art.
BACKGROUND – Align Technology is a global medical device company that is changing lives through better smiles. They reimagine and reinvent the way orthodontic and restorative treatment is presented and delivered to millions of people around the world through their network of Invisalign-trained doctors.
Due to their phenominal growth, the business needed to relocate to bigger offices. In the process, they chose to include befitting and personalised wall art to their entrace and workspace areas. The idea was a large and synamic 4.2m x 40cm lightbox, showcasing images of their staff.
BRIEF – A-Photo to capture specific headshots on a variety of backdrops to fit acrylic panels, which would be inserted into the lightbox. The project was to be reviewed every year to account for all the new starters.
RESULTS – On location and using studio lighting anf backdrops, A-Photo captured all the headshots. These were then professionally edited and finished specifically for “direct to media” printing on acrylic plates. Despite the 4 layers of ink applied on the reverse side of the acrylic panels, the affect in the lightbox was nothing short of “wow”!
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