BACKGROUND – Viraj is one of the largest manufacturers and exporters of Stainless Steel long products in the world. With a turnover exceeding USD 1.5 Billion, the company exports its products to more than 1300 customers across 90 countries spread over 6 continents.

Every 2 years, Viraj Profiles exhibits at Wire & Tube, an international steel trade show held in Dusseldorf, Germany. Here, their sales team educate, assist and entertain their clients from around the world. Playing the ever gracious hosts, Viraj then treat their clients to a lavish party towards the end of the trade show.

BRIEF – A photo and video team to capture and document their custom made stand, interactions with customers and guests, headshots of excutive team and coverage of the highlight of the event – the after party!

RESULTS – A team of three professionals spent 3 days in Germany, deliverying on the brief. The first commission took place in the spring of 2014. Since then, we’ve been invited back in 2016 and 2018. The 2020 show was cancelled due to the pandemic.

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